Rather than prescribe every digital channel as the magic solution, we work with you to establish user behaviours, and from there gain clarity about how your clients might discover your product or service.

On top of that, it is useful to be honest about the likelihood of a user taking a course of action, and the likely behaviour once on your website.

The focus is always on the reality of the situation rather than what seems convenient or desirable.

The global digital health market size is expected to reach USD 1.5 trillion by 2030 and is expected to expand at a CAGR of 27.7% over the forecast period, according to a new report by Grand View Research.

The products being developed need clear messaging which captures the benefit to the customer.

Tech-related companies, in particular, do have a tendency towards describing ‘what it does’ rather than ‘how your problem will be fixed’.

All of this needs to be ironed out before running any digital campaigns.

Along with focused messaging, we help you to understand who exactly you are targeting, and what those individuals actually want to hear.

Is your product offering innovation? If so, do you have evidence that this will benefit your audience members, and that this benefit can be easily explained? Are those individuals the ones that can make decisions or influence decisions? To what extent have your target audiences already made their decision?

Again, all of this thinking would be reflecting in any online creative.

A key aim is to allow you to achieve success, and to be able to report this to the relevant people. As a result, the focus is on small, iterative campaigns which will bring small victories – instead of an ongoing, general effort to achieve an abstract goal.

One way in which this approach is especially relevant relates to ‘big ticket’ products that might have a year-long sales cycle; to provide evidence of success, we would focus on mini-conversions such as webinar sign-ups or white paper downloads.