What we do

Linkedin Ads: the B2B workhorse

This platform allows for very precise targeting of specific audiences. It comes at a cost, but it’s one worth paying.

Audience members can be targeted with messages that almost always have a higher click-through than ads.

In addition, Remarketing Audiences are used to target website visitors. The key is forward-planning, so as to allow for audiences to be developed, and remarketing audiences to later be used.

Search Ads: the bedrock of most campaigns

Pretty much every product involves an online search process, whether to carry out a purchase or for background research. For B2C and ‘big ticket’ products, things are more complicated, given the number of stakeholders and their different needs.

However, lots of questions to ask first: does your product have a search-focused route to market? Are clients searching with the intention of making a choice, or just to carry out research? Most importantly, does your product have a realistic hope of pushing your competitors out of the way?

Search Engine Optimization

Why is it relevant? Search engine optimization (SEO) refers to the process of increasing the visibility of your website to search engines. Essentially, this means identifying keywords and phrases vital to your business and using techniques that comply with search engine guidelines to make sure that your website ranks well in the results for those queries.

There many reasons why SEO is often vital. Organic search is often the most trusted source of traffic for people considering a purchase. SEO is not always the best thing to focus on.

Make that connection online with your client

Focus the message 100% around the clients’ pain points, not on your product and not on your company.
Regarding your product, what is the problem that it solves? Is it about the price? Or, is it about making that person’s life easier? There are many options, and many different stakeholders within your target business.
Online there is a tiny window. The online normally provides 10% of their attention along with about three seconds of time.
How much do your potential customers really care about your product? It’s easy to think that your product is both fascinating and central to the working lives of your potential customers, but is it?